No one cares about your personal journey.
People are indifferent to the company vision. They don’t give a flaming heck about the brand story. We’re people too, and we care about contrived corporate mission statements as much as anyone else.
Most people don’t care how a tech brand started, or how the gadgetry works inside. They just want a phone. It makes life better. Faster, and prettier. Maybe it makes their jobs and lives easier. It just delivers results that people like.
Be in the business of pleasing people. Not with smiles and platitudes, but by producing the things they like. They’ll buy those things, just like you do. You pay for things you like. Things that mean something to you; that please you.
Stop telling people how great you are, and let your customers speak for you. Be useful. Deliver more value than people can handle. Be of service to them.
So that’s the customer taken care of, and the customer is always right. What do you get out of it? You get the C word. You get cash.
Cash is this giant dirty secret. People pretend that they’re never really out to make it. Like it shouldn’t be talked about in polite conversation, and that money isn’t our breath and lifeblood, and what makes the world go round.
But I’m a writer, of course. I work in the arts, and such talk should be beneath me. Well, I like to not starve. I like a home to live in. I like to grow my business, to write more books, to make readers happy and grow my business some more. There’s no special funding, and I don’t deal in hope. I make money.
When I got my first job, in a supermarket, they asked us new recruits why we wanted it. Other people said they wanted to be on board and that they were people people, and that they just wanted to make a difference and help. I said I wanted the money. The interviewers were horrified, and I still got the job. I worked hard and treated every customer like a five-star guest, but I never wanted to stay in that job. I wanted to write stories. I wanted people to really enjoy what I wrote, so much so that I could do it full-time.
I wanted to go into business, and Kindle arrived at the perfect time. It took a few years of trial and error, but it happened. I don’t know exactly how a Kindle works; I just know that I enjoy using it. It’s a tool for my education, and my entertainment. It’s how I published myself and make a living.
No one cares about the corporate vision. A business earns cash, or it doesn’t. It produces things that people like and need, or it doesn’t.
The next time you take a job interview, or if you go into business for yourself, just cut straight through all the questions to what actually counts. Does this business serve people, and give them good results? Does it make more cash than it spends? How could you really improve things, for your customers and for your growth?
Maybe you don’t get the job. That’ll tell you the job was a waste of your time. If money and sales are dirty words to them, they’re allergic to running a business. That job was a waste of your time.
If that seems aggressive or shallow, there’s an issue in facing the truth. A business makes money. That’s what it’s there to do. Customers buy what they like or need, and that’s why they come to your door. It’s not ugly; it’s a transaction. The same way you pay for things yourself. Does it hurt your own feelings, to know that the people you buy from want your money for themselves? Do you think they hoard it, and don’t spend it on what they need too?
If a business isn’t growing, it isn’t making enough money. If it isn’t making money, it’s not giving paying customers what they really want.
You don’t need to choose between passion and profit. You can choose both. Love what you do, love the art and the craft of it, and make a livelihood from the money that the market deems your efforts to be worth.
If you’re looking for a new read on that Kindle, or on your shiny new phone, click here and try a free sample of my sci-fi action books in the Amazon store.